Free Two Hours Parking

I know this might sound strange but I always dread parking in those free two-hour parking bays.  Some of them will state free two hours parking limit, no return within three hours.  I question if I return later than two hours whether I will be booked for my tardiness? Does anyone actually set the timer for cars parked in two-hour limit free parking bays?  I really will love to know the answer but not at the expense of a parking fine.

The parking sign got me thinking (as I do) about business start-up and development.  A lot of us park in these bays with the notion of just staying for two hours and we end up staying there for much longer than we anticipated.  Ok, we probably will not get a physical parking ticket for hanging out in our ‘comfort zone’ bay longer than we want.  But life does pay back to those that do take action and those that don’t – in the long-term.  The question is what payment will you prefer?

  • You may be in a job or career with five years’ time limit
  • Your business idea may still be on the ‘two year limit’ back burner
  • You may have even started a business but there is no noticeable growth to show for your efforts.
  • The number of your customers are still the same after so many years.
  • Products or services are still the same range.
  • Someone else has done something similar to that business idea you have been nursing for a while.

My question is “have you exceeded your parking limit” in your current bay.  What happened to the goals you set at the beginning of the year about the things you wanted to do with your idea or your business?

Have you moved from the parking bay, drove around for a while and ‘returned after three hours?

Ok so the first business idea or new product didn’t work out after putting in so much effort, time and resources. I understand the disappointment but please do not return to the same old bay.  Why don’t you explore other parking (business) opportunities instead, for all you know you might get a better spot with little or no restrictions.

I know what it’s like to be charged up momentarily, ready to face the world but feel dejected when challenges crop up forcing you to go back to your old bay.  It is so easy to get caught up with life and what it brings, but to succeed we just have to fight to achieve our goals or we will never get to the right destination.   No successful business owner will tell you that running a business is an easy feat.  To excel and go beyond the thought stage of your idea, business, products or services, we must push beyond the barriers.  We need to set realistic goals and achieve them through consistent and persistent actions.

Find a Better Parking Space

If you have been working on a new product or service for your business, how can you accelerate the process?  Do you need to set realistic goals and deadlines, get help or a mentor, get more resources or gain more knowledge?  Do you need to set time aside, reduce your workload so you can work on your business rather than in your business?

Are you a start-up?  Consider what you need to do to actualise your business idea.  Make a list of the things you need to change and start taking action to make headway with your idea.  What are your roadblocks? Identify the actions that are keeping you in that parking bay and work toward eliminating them.

Be uncomfortable in your ‘comfort zone’ and choose to make conscious efforts to grow – it offers great dividends and rewards in the long run.

Till next time

Temi Koleowo

Business First Steps – personalised and practical business start-up services

Photos courtesy of bigstockphoto and johnridley sxc.hu

Commitment to Good Service

As part of my decision to Automate, Delegate and Outsource, I decided to outsource my laundry load to a laundry service.  My first trial went very well, even though I did not know much about how they operate.  I wasn’t sure if I should count the number of items I send it, check it afterwards etc.  Anyway the service has been going very well untill the last weekend when I discovered some clothes were missing.  I wasn’t sure of what could have happened as I expect them to take an inventory before and after washing them.  Anyway I stopped by on Monday to find out if the remaining clothes had been discovered and luckily they were.

What I learnt today as well was that there were four ladies who provide the laundry service on a shift basis.  The lady who attended to me today is always in high demand and I also learnt that people specifically wait for her shift before they bring their laundry in.  Now that got me thinking….even as a laundry lady, you can distinguish your service from others through dedication and perfection of your skills.

Lady A – her customer service was impeccable, I was quite impressed with how attentive she was when I came in for the first time.  She educated me about her services and what they offer.

Lady B – she is just superb, she is not only friendly but also shows you what she has done when you come to pick up your laundry load.  She pays attention to detail and this is evident in the way she handles the clothes.  She folds the clothes with such care, making them wardrobe ready. I was so impressed with her skills.

Lady C – not very attentive and haphazard with her work.  Forgot to pack some of the clothes for pick-up.  Quite careless with her folding and packing.

Lady D – never met her.

So the question I will like to ask you is which one of the ladies are you?  I never thought there was anything extraordinary about a laundry service until last week.  It reminded me that you can distinguish yourself by the service you provide or the products you sell, if you commit to mastering your skills and going the extra mile.

You never know who is watching – so always keep your game on and treat each and every customer like your first.

Enjoy your day.

Temi Koleowo

Business First Steps

Business and Cobwebs

I don’t know about you but I have seen so many spiders this year than I have in the last few years gone by.  I am not sure if I have heightened spider sense (too many spiderman movies I guess) or I am just getting older.  Anyway since I am no longer afraid of them, I can deal with them quite easily.

Have You Got Cobwebs in Your Content?

I browse the internet a lot to read articles, blogs and other publications from a wide range of industries.  I do this to keep abreast of what is happening in other businesses for the benefit of my clients.  This way we can find gaps in the industry and set our businesses apart. Whilst browsing I came across so many dead links on great articles, blog posts and other publications that take you nowhere.  I must have come across at least 20 dead links in the last few days which is a real shame as I would have loved to find out more about the people/businesses behind the posts.

This is what got me thinking of cobwebs (I tried to make a joke out of this i.e. Websites and Cobwebs but drew a blank).  But the similarity between the two is uncanning.  This is the way I see it:

Spring Cleaning – If you do not dust your home regularly, there is a tendency that spiders will build a lot of cobwebs in every nook and cranny they can find which can be quite unsightly.

Website Cleaning – The same goes for our websites too.  If we don’t look after our websites and carry out regular housekeeping, visitors to your website or those who read your articles and other publications will end up clicking on dead links.  Most small businesses might not be able to afford the cost of paying someone to maintain their websites all year but these simple chores can be done in-house.  So rid your site of dead links as you know that no information = no customers = no sale.

The Cobwebs Cleaner

One of the solutions I will suggest is to link your articles, posts etc to your homepage. The likelihood of your homepage URL changing over time (except you close down your business) is unlikely.  If you are promoting a temporary offer, why don’t you add the details to your homepage too.  At least people will be able to find it via one or two clicks.  This helps avoid the dead-link syndrome after the promotion is done and showcases your attention to detail, care for your business and visitors alike.

You should also make it a habit to check your website links regularly especially the pages that are linked to your home page. Click on the links, check where they lead to and fix the dud ones.

Business Start-up!  If you are a new business, I know we all get excited of what is to come.  But try not to succumb to the desire to show off your website URL until it is operational.  It is quite disappointing to click on a hyped link and find nothing, so let the first click lead to an inspirational experience and not a deflating one.

So have you got a system in place to check your website links regularly?  If you do please share as a comment below.  I better get my spring cleaning hat on and carry out my maintenance routine too.

Till next time, don’t stop dusting.

Temi Koleowo

Business First Steps provides a range of tools and services for your business start-up and development.  Affordable, practical and result-driven services is what we offer.

The Gear Stick

I remember when I was learning how to drive and the thought of changing gears used to fill me with dread. I prayed to God that the traffic lights will always be green so I could avoid the notorious biting-point when moving on. Oh the pain of learning how to drive! I was so elated when I passed my driving test. Guess what! I was also quick to forget my driving fear, the neck pain and throbbing headaches from concentrating so hard.

How do I go from Gear One to Six? 

Getting the kids ready to go back to school today got me thinking of why I need to change my business gear too.  Every now and then I get restless with my business goals and it is always an indication that I need to do more to grow my business.

Lately it seems I have been stuck in gear three for a while, business is not slow but my speed is limited to a certain level on the speedometer. You might be familiar with this – getting enough clients to keep you motivated but not enough to stretch you. I had my reasons for travelling at that speed, one being family commitments but that excuse is fading fast  as my little one starts school this week.

My driving instructor once told me that if I keep travelling in gears 1,2 and 3 only, I will do some damage to my car. The same goes for any business stuck in slow.  So I got my pen and paper out to consider what I need to do to raise the bar and travel in gear six. After all there is no way I can travel in gear six if I move at 20mph.

If I want to grow my business and make it as big as it can be, I better get ready to travel fast.  So as I write my list, I will implore you to do the same.

So what controls do you need to put in place to grow your business?

  • Do you need to wake up a bit earlier in the morning or add more hours at night?
  • Watch less TV?
  • Reduce the number of personal phone calls you answer during the day?
  • Read more books or publications about your industry?
  • Get qualified or training?
  • Take your to-do-list seriously?
  • Find a mentor, a consultant or someone you can share your ideas and brainstorm?
  • Exercise more to be fitter so you can think better?

If your business is stalling because you are stuck in gear one, isn’t it time you change gear so you can accelerate and reach your destination faster?  It is going to be a gradual process to travel at 80mph and beyond. But first thing is to gain control of your vehicle so you can at least increase your speed.  Once you can establish how to do that, then press down those pedals and change that gear stick. It is amazing how the car/business responds to that.

That is my plan for the next few months. I am going to get my head down and improve my business systems so I am more effective and efficient thereby producing more profitable results.  I hope you do the same and if you have other ideas of how we can accelerate to 100mph, do share.

If you need help with your business start-up or development, I can help you make sense of your ideas with my Business Brainstorming Sessions and other services.  Get in touch for more details.

I wish you good success.

Temi Koleowo

www.businessfirststeps.co.uk

Photos by runrunrun and buryosiol

The Silent Treatment

Prospects giving you the silent treatment lately?  I know how you feel as we all get that sometimes.  You draft the perfect email or rehearse your sales pitch for when you make the call and afterwards silence!!

You may even just be starting out in business and everyone is excited about the new idea. Then suddenly everything stops as apprehension and uncertainly sets in; now you consider if sales will match up to expectation.  Even big companies’ experiences the “silent treatment” so do not think it is peculiar to your business alone.

There is a pressure free way to re-establish communication when your prospects give you the “cold shoulder”.

  • So what can you do to bring negotiation back to the table?
  • So what to do when you get the ‘silent treatment’ from a prospective client, after all everything was going on fine and the deal was almost in the bag then nothing?

Hanging on to Hope

We all get caught up in trying to make a sale because all our hopes and desires are caught up in getting that deal signed. Before you start barging your prospects with emails and phone calls, it is wise to find out what brought about the silence.

When we consider our products and services and how to make a sale, we play out the outcome in our minds and fail to see an alternative route.  In an ideal world this should just happen but it is never so.  If our prospect then fails to act according to our expectations, confusion and frustration sets in and we may even feel betrayed, after all you spent time and money trying to make that sale.

So What Can We Do to Reconnect with Silent Clients?

Well a good way to solve the mystery of the ‘silent treatment’ is to properly diagnose the problem. You may huff and puff right here and say “if someone is unwilling to get in touch, how would I know their thoughts”.  Well, first things first; let go of the sale pressure in your communication with the unyielding client.

This scenario happened to me recently when I was chasing a prospective client. After much ado, I decided to ask “how can I help with your business” rather than the usual talk about my business offerings.  Luckily he was quick to point out where he was struggling and I was able to offer my assistance and the sale was done!

So simply put – when you get the cold shoulder, don’t despair, try to find out an alternative route and rectify the problem.

Sales confidence is an important aspect of business and if your prospects are not responding to your sales tactics this can dent your confidence and seriously affect your business.  You may blame yourself for a bad pitch, poor materials or ineffective emails strategies.  The truth may be the prospective client just doesn’t need what you sell right now.

Gain Focus – if you know what your prospects want, you can focus on what to offer them. Research can help you accomplish this and let go of some of those prospects you have been targeting for a while.  Letting go gives you time to go in search of prospects that are a better fit for your business.  Now you will start working efficiently and spend less time with dead-end prospects.

Know the Truth – once you are able to identify your prospects ‘pain’ and ‘truth’, you let go of what I call “stress of the unknown”.   You can let go of those open-ended conversations or emails that lead to nowhere.  I should mention though that some prospects might need you in the future but so don’t burn all your bridges.

The more relaxed we are with our potential clients, the easier and more open they will be with you which helps you identify their needs.

Reconnect with ‘Silent Clients’

Get in touch, preferably call them and let them know there is no sales pressure behind your call.  Ask them for feedback about your website, your products or services, your emails or newsletter.  Let them know how much you value their feedback.  Stress the important of their views being an essential part of your business growth to help you improve your services.

If you go about the silent treatment this way, you may be pleasantly surprised at your clients’ responses.  You get a better perspective of their ‘why’ and you will stop being frustrated and increase your productivity.

Business First Steps is passionate about business start-up and development.  Our brainstorming sessions at intervals to suit you will help you gain a new perspective of your business goals and objectives.  Each session is unique to you and your business and personalised to address your own needs with solutions that work and grow your business.  From start-up to up-and-running businesses, we care for them all.

Are You Breaking The Rules?

We all have rules we live by most of which are unwritten rules, the same principle applies in business.  We start out with ambitious business strategies to take the world by storm.  We put most of this information down in a business plan and edit as we go.  But do we actually look back after a while and ask ourselves “is it time to change the rules”?

Business development needs flexibility.  The world economics is always changing and sometimes we can be stuck with business ideas and plans that work against us.  Even though our business requires structure, we need to adapt a flexibility mode as we grow.

Tip: Do not cast your business rules in stone rather be open-minded about the endless possibilities of your business idea. 

For example: If you set out to meet the needs of mothers with young kids and you get more enquiries from fathers with young kids, you need to ask yourself if it is time to change the rules.

Emotions can get in the way of your business idea, so be careful how you analyze your aims and objectives.   Yes, I know your business dream is to always meet the needs of moms with young kids but if the market doesn’t make that demand on you, you might need to change the rules.

I started out with Business First Steps from a very different platform.  I have an idea of what I wanted to do, but could not grasp the full picture at the time. As I progressed in business, I found out soon enough that some rules had to be broken. Yes my ideas in the beginning seemed great, but holding on to them will do my business more harm than good.  Emotions had to give way to common sense and good reasoning for my business to grow.

Action Plan:

If you have your business aims and objectives written down, now is a good time to revisit them and align them with the reality of your business operations.

If your aim and objectives are in your head, please take time out this month to write them down and post them somewhere conspicuous so you can see them every day.  This will help your business tremendously as you will know when it is time to change the rules.

I wish you good success

Temi Koleowo

www.businessfirststeps.co.uk

Business Tools and Brainstorming sessions for Business Start-up, Development and Growth.

Photo courtesy of iamwahid sxc.hu

Waiting for the Perfect Moment

I love this quote as it resonates with me in every way.  As someone with a melancholic personality, I tend to want everything to be perfect before I make a move.  Years gone by I wanted the perfect business plan, perfect location, perfect set-up etc before I could even consider launching a business. But when I started out in business, I was quick to realise that if I stay in the place of “wanting to be perfect”, I will lose my place in the queue.  Guess what? Someone, somewhere will surely come and take my place soon enough, then the idea I thought was going to be perfect will now be common!

Sometimes we need to start from where we are at so we can grow as we gain more experience.   I am not advising anyone to go out and start a business without adequate research, planning and good business advice.  But some of us just refuse to set out of the boat to check if the water is tepid or cold!

  • What business idea have you  been thinking about?
  • What expansion plans do you have for your existing business?
  • If you were going to take the first step what will it be?
  • Can talking to someone else about it help you put things in the right perspective?

One of the actions that helped me when I started out in business is getting my idea out there into the open by telling people (trustworthy ones) about what I want to do. Once it gets out there, you are somewhat committing yourself to act and do something about that idea.  You can bet the people you told will be asking you about that idea and what you are doing with it.  A few years down the line, I still follow the same process in developing new ideas for my business. This is where a business mentor or even a business consultant’s help can come in handy, it might be worth investing in one.

Write It Down, Make It Plain

You should also commit to writing down your ideas, invest in a journal or a notebook. Date your entries so you can look back over time to see how far you have come.  Write the inspirational information down as it comes to you and do not worry about format or frequency.  You can also create a mind map for yourself, with you in the middle and the potential of your ideas branching out from you like a spider web.

Take Small Steady Action

Developing an idea needs action on your part, ‘thinking it’ cannot make things happen.  There is room to daydream but you now need to progress from that place to the next room of ‘taking action’ to realise your dream.  Start a to-do-list of what you want to do with your idea. Do not develop long term goals just now as you might find it overwhelming.  Begin the process with a weekly plan, then monthly, six months, one year etc.

Go online and research the prospects of your idea/passion using various related keywords.  Check out your competitors and even patronise them if you can afford to and think of how you can differentiate your idea. Create a folder for the information you gather online/offline and bookmark useful websites.

Remember the journey of a thousand miles begins with one step.  If you already run a business, what are your ideas for expansion?  Starter? What ‘Business First Step’ are you going to take to develop that passion/idea lying dormant within you?

I wish you great success

Temi Koleowo

Business First Steps offers a FREE exploration session in addition to business start-up packages, eCourses, eBooks, business start-up one2one program, brainstorming sessions and other services.  We are passionate about developing new and existing SMEs and will love to be a part of your success story.

Photo culled from Shoreline Neighbours FB page.

Defining Your Sales Funnel

In the hope of making a sale, we cast our net through various marketing strategies to capture eligible customers from the deep blue sea of customer curiosity.  Though the net is cast for a particular target market, you end up will all types of people in your net.  A natural selection process starts to take place depending on what you have on offer.  Some will stay with you a little longer because you have what they need. Whilst some will immediately exit your funnel because there is a better offer, they prefer their previous supplier or for something else. Luckily some will come back later when the need arises for your product or service.

You can’t meet the needs of every one that comes your way but you can either direct them somewhere else or introduce more products to meet the needs of your target market. So how do you capture the ones you want?  What do you give to entice your potential customers that visit your website or read your offline advert?  One great option is to define and create a good sales funnel.  A Sales Funnel helps you pass customers succesffully through your sales process so you can generate sales over a long period of time and also gain repeat purchase.

Create Awareness:

People need to know about what you offer before they can patronise you. This can be through email marketing, flyers, social media etc.  So what have you got in your bag of tricks that you can offer them for FREE or as a taster?  When you advertise your website/shop to potential customers; entice them with free offers so they can get a taste of what your business is about. E.g. a complimentary 30 minutes session as a wedding planner. Make sure your free product or service is high value and good quality too. Remember you are introducing the strength of your business by this offer.

Generate Interest:

We all have unanswered questions in our lives and the businesses that excel are the ones that are able to provide answers to our questions or meet our needs.  So is your business generating interest from potential customers?  Re-evaluate your marketing strategy and ask yourself if you are feeding the curiosity of people who come through your sales funnel.

Give Intent:

Help them see a good outcome when they purchase your product or service by selling the benefits and results to them even before they buy it.  . Do you identify with the pain of your potential customers?  E.g. As a personal stylist, what will be the greatest need of your customers? Highlight those benefits on your website as the antidote for their pain.

Finally a Purchase:

Your ultimate goal is to gain a customer through the purchase of your products or services over time.  For example Asda and Tesco have very large sales funnels.  Once you enter the shop, they provide the means to meet many of your needs – food items, electrical items, furniture etc. Think of your target audience and consider the products and services you can add to your offering to ensure they patronise you for longer period of time.  If you can successfully get your customers to pass through your sales funnel then that is a job well done.

Business First Steps Sales Funnel Workbook and Action Plan is coming out soon.  This workbook will help you identify the needs of your customers and create a wide range of products and services to meet those needs and also create passive income for your business.

I wish you good success

Temi

www.businessfirststeps.co.uk Affordable and personalised services for your business start-up and development.

Photos from Martinandmatthew.com and ngould sxc.hu

How to Start a Business Based on Passion

Many ambitious people think of starting a business at some point in their lives, but their approach determines whether their idea will succeed or fail.  If you are looking to start a business, there are a few proven steps that are essential to your business start-up.

Find your Passion

To start a successful venture, the first step is to determine what you are good at, what drives you and what is your passion.  I always say this to my family, friends and clients – “passion will keep you going when profit is not flowing.”  You need to love something enough to be able to dedicate time and effort to it. You can use your life experiences, education and skills to transform your idea into reality.  Just imagine doing what you love every working day of your life – it stops being a chore and become a lifestyle.  Some of us have peculiar gifts which will yield great fulfilment if developed and enhanced the right way.

What Do You Want From Your Passion?

Once you have been able to explore and discover your passion, you need to determine what you want from it. You must remember that not all ideas or passion are viable.  We are referring to finding fulfilment first and not necessarily turning your passion into profit.  Some people just want to help others achieve their dreams or live better lives.  Some love to impart skills or build systems that make things work better.  There are millions of ideas you can explore if you are true to your passion and strengths.

  1. Non-Profit Making Passion

Money makes the world go round and we need money to pay the bills.  So if your passion is not a profit-making business, do not despair – just don’t quit your day job.  There are many ways you can find fulfilment doing what you love and keep your  regular job.  You just need to find the right balance and sync the two to work together effectively.  If you need to dedicate a few hours in the evening twice a week towards your passion, then so be it, as long as other parts of your life do not suffer for it.  I believe if we love something enough, we will make time for it in our lives.

  1. Profit Making Passion

On the other hand if you want to earn an income from your passion, you will need to take a different route.  You should first settle in your mind that you have the skills and knowledge to run a business. Running a business is not a leisure activity and you must be prepared for the journey. Ask your family and friends to evaluate your strengths and weaknesses.  Make a list of the skills and entrepreneurial traits that your business requires.  Then list the ones you already have, the ones you can develop and where you need someone else’s input to compliment your weaknesses.

What Do You Have?

So now you know you enjoy making hair accessories or providing answers to life’s questions.  The next thing you need to do is to think of how to package that passion into a product or service.  What is out there and how can you make your product or service different from others? This can unlock the key to your uniqueness and a niche market. Sometimes the difference in your products can be your customer service, packaging, a little bit extra or the additional accessory that creates a completely new market.  You need to explore the possibilities of your products and services through research and by talking to people to find out what needs are not being met.  The best way to start is to use your competitors as a guideline to discover the missing pieces or gap in the market.

We all seek fulfilment one way or another but what better way to find fulfilment doing what you love and helping others too.  Enjoy the process and I wish you good success

Temi Koleowo

Business First Steps provides pre business start-up one-to-one sessions and workshops on How to Define your Passion and How to Develop Business Ideas.  The sessions and workshops help you discover what you love and enjoy and help you start your own business stress-free and totally motivated.  Visit the website at www.businessfirststeps.co.uk to find out more.

Click here for BFS April 2012 Newsletter and subscribe for future updates.

Photos courtesy of Lockheed & Tracynbran sxc.hu

Defining a Niche Market for your Business

Business can be a pleasure if we get things right from the start. One of the keys to being a successful business owner is the ability to identify an industry gap and your niche market.   I am sure a lot of us hear about niche markets all the time, internet marketers always advice – find your niche, know your niche!  So is all the hype really worth it?  Yes it is!

In this blog, I want to demystify how you can identify a niche for your business idea or improve on what you have.

The Wide Reach of the Web

The World Wide Web is just as it name implies, a web that collects all sort of information from all over the world.  Cyberspace is versatile and reaches the most remote parts of the earth.  So how do you compete with a business in Mongolia or another in Kenya?

You Find your Niche Market

When you decide to start out in business and if you are like me, ideas might come in drones and crowd your mind with so much information. They might overwhelm you and some people even quit at this stage…yes before they start!  The solution is not to quit but to start your quest by identifying the things that interest you.

If you are interested in motorcars, you may not be able to compete with the likes of Mercedes or Ford Motors. There is a likelihood that you can offer what customers are missing from the big competitors.  Even though they eat the cookies, there are bound to be some crumbs that may fall on the ground. Just imagine if you keep collecting the crumbs every time they get a cookie. Before you know it, you may have a cookie of your own!

Analyse Your Products and/or Services

What do you want to offer?  Is it an area you are very knowledgeable about?  Or is it something you can learn?  Your product may seem like a great idea to you, but will your customers feel the same way?

For example, your product may appeal to mothers but what kind of mothers will your products appeal to, mothers of toddlers, mothers of boys, mothers of teenagers or grandmothers?

Narrow Down your Search

Once you have been able to identify your market e.g. toys for toddler boys. You need to determine the keywords that describe your market.  You can now use the best keyword search facilities to identify how many people search for what you have to offer.  You may discover that there are many people looking specifically for what you have to offer but very little competition.  If the competition is low, you may have found your market.

Revamp a Product or Service

There might be a lot of competition for your proposed product or service, but don’t give up!  There might be nothing new under the sun (According to King Solomon of the bible) but there might be better ways of doing things.  Can your product compliment an existing one? Can you offer an extension of what is currently available?   You should study your competitors and think of how you can make your business unique.

Find the Right Description

When people ask about your business, develop a well thought out description of your niche market. For instance if you are a personal trainer, never introduce yourself as ‘just a trainer’. Introduce yourself as ‘a personal trainer with over 12 years experience of providing Thighs and Abs Training, specialist area being Abs and Thighs training for mothers who have had a C-Section’.    Now you bet people will pay attention! (this may be idea for someone out there).

Identifying a niche market for your business can help it stand out from your competitors.   Before you embark on your business there are other issues you will need to factor in as well. Using a niche market strategy in isolation may not guarantee business success.  But it will compliment your other efforts as you embark on developing your business concept.

Check out my brainstorming sessions – your virtual business partner when you need one.

I wish you good success.

Temi

www.businessfirststeps.co.uk

Photos courtesy of sxc.hu Spekulator and Lockheed.