The “What Do You Do” Question

David Cummings on Startups

Over the years I’ve struggled with providing a consistent answer to the “what do you do” question that gets asked at social events. It’s not that I don’t know what I do (although some people question me on that), it’s more so how do I present it in a manner that’s both interesting and relevant.

For many years, I simply said that I was the co-founder of a software company. The most common response to that was the following question: do you work out of your house? Naturally, I’d answer that question and start thinking about how I answer the first question in a way that doesn’t lead to that second question. My new standard answer was the following: I’m the CEO of a software company with X number of employees in Buckhead. Providing more context in the response made for better conversations.

When “what do you do” question comes…

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Rest in Time of Need

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Today I woke up really tired. I was tired and needed a break from work.  I thought to myself, I consciously took some time off before and after Christmas. Surely I do not need another break.  After some soul-searching I discovered that my tiredness was not physical, it was more mental. I needed a break from thinking business strategies, business opportunities and business growth. I just wanted to BE!!!

So luckily since I work from home, I decided to take a break. After all, one of the reasons why I am self-employed is so I can be flexible enough to do things my way. So my way today is to mute the phones, turn off the laptop and have some meditation time with God followed by a power nap. I felt so much better an hour or so later.

My action today reminded me that first, I must always recognise when I need a break.  Understandably if you don’t work your business, some things simply won’t work. But your business can’t work if you are unable to work.

Second, we need to put certain things in place so our businesses can still run if we need to take a break.  My task to you and I is to evaluate the dynamics of our businesses and how they work.  Can it survive without you or will it die when you can’t be there? This goes especially for service-based industry

This year I intend to work on making sure my business is not solely reliant on me being at a desk all day, every day (and night). So I better check my sales funnel again. Do you intend to do the same?

Got some business tricks up your sleeve? Drop me a line or comment below.

I wish that you prosper as your soul prospers.

Temi

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