They say ideas are a dime a dozen but how do you get that idea that is bound to create a storm in the market place. Understandably, you want to follow your passion and create a business you can run whilst also having some fun. Let’s be honest if you follow your passion and your bills never get paid, it is a matter of time before you pack it in. I am a firm believer of maximising passion to make a living but in the same light you have to ensure there is a demand for what you want to offer.
So what are the things you can do to check if your product or service idea is a viable one? The following tips can help you develop an idea around your passion:
What Group of People Engage and Interest You?
This thought might never have occurred to you, but we are all more comfortable with certain groups of people than others. Some love being around mothers, students, football enthusiasts, foodies, professionals, women, men or techy people. The people you like to hang out with and things that interest you might be an indication of who you can be selling your products or services to.
Take for instance the story of Facebook founder Mark Elliot Zuckerberg. He launched Facebook from his dormitory room. With the help of friends, he took Facebook to other campuses nationwide and soon after moved to Palo Alto, California. By 2007, Facebook had made him a billionaire at the age of 23. By 2010, Facebook had an estimated 500 million users worldwide and reached 1 billion in 2012. Wikipedia 2013.
That is a simple indication of how the people you hang out with can become your target market. So get those magnifying glass and look at them closely.
My Mini Story
There are many people with similar stories who built their businesses based on the needs of people around them. Due to my analytical ability, my family and close friends used to approach me when they are contemplating a business decision – initially I wasn’t sure why. After many years of writing business plans for free, it dawned on me that I can actually make a living doing this albeit in a professional way. My first few customers were my family and friends and I am grateful for their trust in me. Now that my company accommodates people from all walks of life, it is amazing to think that this was something that was always a part of me.
Taking the First Step
So if you want to start a business on a part time, full time or as an additional income to your current career – look closely at the people that interest you. It could be your work colleagues, your jogging buddy or your lunchtime/church group. Do not start looking at them on the basis of money but on the basis of meeting their needs. It is easier to sell to people you know to start off and grow from there. Study them and start jotting down in a notebook what you think they need that you can provide.
Till Next Time…Don’t Stop the Process of Your Business Start-up. Keep Moving!
www.businessfirststeps.co.uk – personalised and practical business set-up and start-up services.