Automate, Delegate and Outsource

Are you working too hard?

I came to a conclusion a few months ago; for my business to be extra productive I have to detach myself emotionally from some tasks I hold so dear. These are task that could be handled by someone else  and do it even better. Without that move, I will not be able to focus on business development, which is a necessary requirement for business growth.

So I decided to print this sign and paste it on my wall to remind me and ensure I spend time working on my business and not just in my business.

My New Acronym ADO – stands for Automate, Delegate and Outsource

I bet some of you are probably so emotionally connected to your business and your clients, you feel no one can do the job like you. You do almost everything yourself and refuse to let anyone ‘taint’ your perfect work.  Let’s be frank, very soon you are going to burn out and leave your business with no one in the driving seat.

To prevent a standstill, I will like to examine these three words that can save your business and keep stress at bay.


Automation means – ‘The technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum’.

Now I must say that nothing beats human intervention, if you’ve watched the movie called The Matrix, you know that systems can go mad.  But there are some tasks that you need to automate so you can focus on other parts of your business that can’t do without human intervention and are important for growth.

A good example is email marketing – the likes of Aweber, Mailchimp, Vistaprint and a host of others allow you to plan and distribute your emails, newsletters etc in advance.  There are also platforms that you can use to automate your social media updates. If you dedicate a day in your week to schedule some of your business tasks for a month’s distribution, then that is a good job done.


‘To give or commit (duties, powers, etc) to another as agent or representative; depute’.

Sometimes we juggle too many balls and unfortunately the most important ones end up on the floor.  You should learn to delegate some of your business tasks to those who can deliver quality output for your business. God bless Virtual Assistants, they are good for business.  If you can’t afford to employ someone on a regular basis, a virtual assistant is just what you need for those hectic days or seasons, so you can keep your balls in the air.  You may even have someone who is willing to train/volunteer under you, why not delegate some of your tasks to them.  Not only will you build your business, you will also help someone else develop some useful skills.


‘(of a company or organization) to purchase (goods) or subcontract (services) from an outside supplier or source’.

Ok, I agree there are some dodgy people out there, who promise and never deliver on a job.  But thanks to the extensive scope of the internet, you can outsource your work to someone anywhere in the UK, as far as Australia or Brazil and get good quality work in return. You can outsource your social media updates, content for your business articles or newsletters, website updates, accounting tasks etc.  The time you save outsourcing outweighs the money you think you will save if you don’t.

So there you have it, when next you feel overwhelmed just think ADO.

If you are thinking of starting a business, this is a great mindset to imbibe so you can free yourself to do the really important things for your business.

A Simple Exercise to Help you and your Business

Get a sheet of paper (or do it on a word document) and draw three lines.  At the top of each column, write Automate, Delegate and Outsource.  Now list under each title the business tasks that can be allocated to each heading i.e. what can you automate, delegate and outsource.  Test the waters in small chucks, maybe start with automation this month or for the next three months. Before you know it, you will be flying and conquering new territories for your business.

I wish you good success

Temi Koleowo

Business First Steps will help you kickstart your business start-up dreams. We provide the tools and services for your business start-up and development.

Photo courtesy of BigStockPhoto.

6 thoughts on “Automate, Delegate and Outsource

  1. Pingback: Commitment to Good Service | Business From Another Perspective

  2. I see myself so much in this ! There is only me running Book of You and OF COURSE no one else can do my job as well as me… hmmm, so maybe I’d better get that sheet of paper..!

    • Thanks for stopping by. I totally understand what you mean about not wanting to let go. I used to be that way until recently when it was just getting out of hand. Good luck with the ADO.

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