I don’t know about you but I have seen so many spiders this year than I have in the last few years gone by. I am not sure if I have heightened spider sense (too many spiderman movies I guess) or I am just getting older. Anyway since I am no longer afraid of them, I can deal with them quite easily.
Have You Got Cobwebs in Your Content?
I browse the internet a lot to read articles, blogs and other publications from a wide range of industries. I do this to keep abreast of what is happening in other businesses for the benefit of my clients. This way we can find gaps in the industry and set our businesses apart. Whilst browsing I came across so many dead links on great articles, blog posts and other publications that take you nowhere. I must have come across at least 20 dead links in the last few days which is a real shame as I would have loved to find out more about the people/businesses behind the posts.
This is what got me thinking of cobwebs (I tried to make a joke out of this i.e. Websites and Cobwebs but drew a blank). But the similarity between the two is uncanning. This is the way I see it:
Spring Cleaning – If you do not dust your home regularly, there is a tendency that spiders will build a lot of cobwebs in every nook and cranny they can find which can be quite unsightly.
Website Cleaning – The same goes for our websites too. If we don’t look after our websites and carry out regular housekeeping, visitors to your website or those who read your articles and other publications will end up clicking on dead links. Most small businesses might not be able to afford the cost of paying someone to maintain their websites all year but these simple chores can be done in-house. So rid your site of dead links as you know that no information = no customers = no sale.
The Cobwebs Cleaner
One of the solutions I will suggest is to link your articles, posts etc to your homepage. The likelihood of your homepage URL changing over time (except you close down your business) is unlikely. If you are promoting a temporary offer, why don’t you add the details to your homepage too. At least people will be able to find it via one or two clicks. This helps avoid the dead-link syndrome after the promotion is done and showcases your attention to detail, care for your business and visitors alike.
You should also make it a habit to check your website links regularly especially the pages that are linked to your home page. Click on the links, check where they lead to and fix the dud ones.
Business Start-up! If you are a new business, I know we all get excited of what is to come. But try not to succumb to the desire to show off your website URL until it is operational. It is quite disappointing to click on a hyped link and find nothing, so let the first click lead to an inspirational experience and not a deflating one.
So have you got a system in place to check your website links regularly? If you do please share as a comment below. I better get my spring cleaning hat on and carry out my maintenance routine too.
Till next time, don’t stop dusting.
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