In the hope of making a sale, we cast our net through various marketing strategies to capture eligible customers from the deep blue sea of customer curiosity. Though the net is cast for a particular target market, you end up will all types of people in your net. A natural selection process starts to take place depending on what you have on offer. Some will stay with you a little longer because you have what they need. Whilst some will immediately exit your funnel because there is a better offer, they prefer their previous supplier or for something else. Luckily some will come back later when the need arises for your product or service.
You can’t meet the needs of every one that comes your way but you can either direct them somewhere else or introduce more products to meet the needs of your target market. So how do you capture the ones you want? What do you give to entice your potential customers that visit your website or read your offline advert? One great option is to define and create a good sales funnel. A Sales Funnel helps you pass customers succesffully through your sales process so you can generate sales over a long period of time and also gain repeat purchase.
People need to know about what you offer before they can patronise you. This can be through email marketing, flyers, social media etc. So what have you got in your bag of tricks that you can offer them for FREE or as a taster? When you advertise your website/shop to potential customers; entice them with free offers so they can get a taste of what your business is about. E.g. a complimentary 30 minutes session as a wedding planner. Make sure your free product or service is high value and good quality too. Remember you are introducing the strength of your business by this offer.
We all have unanswered questions in our lives and the businesses that excel are the ones that are able to provide answers to our questions or meet our needs. So is your business generating interest from potential customers? Re-evaluate your marketing strategy and ask yourself if you are feeding the curiosity of people who come through your sales funnel.
Help them see a good outcome when they purchase your product or service by selling the benefits and results to them even before they buy it. . Do you identify with the pain of your potential customers? E.g. As a personal stylist, what will be the greatest need of your customers? Highlight those benefits on your website as the antidote for their pain.
Your ultimate goal is to gain a customer through the purchase of your products or services over time. For example Asda and Tesco have very large sales funnels. Once you enter the shop, they provide the means to meet many of your needs – food items, electrical items, furniture etc. Think of your target audience and consider the products and services you can add to your offering to ensure they patronise you for longer period of time. If you can successfully get your customers to pass through your sales funnel then that is a job well done.
Business First Steps Sales Funnel Workbook and Action Plan is coming out soon. This workbook will help you identify the needs of your customers and create a wide range of products and services to meet those needs and also create passive income for your business.
I wish you good success
www.businessfirststeps.co.uk Affordable and personalised services for your business start-up and development.
Photos from Martinandmatthew.com and ngould sxc.hu