Hello fellow business owners, I hope things are working out well for you this week.
I have been doing a lot of thinking and assessing lately. Every now and then, I get the urge to reassess my business, my vision, my achievements etc. What has been coming to me lately is how to streamline what I do, so I can be more effective and provide a better service to my clients. Being able to critically analyse the present state of my business will enable me to choose the right mode of transportation to move my business forward.
Now I understand that many of us like to dabble into a little bit of this and that which is quite common with start-ups. This might happen for a while as you try to find a good fit for you and your business. But the time comes when you have to sit back and analyse the past few months of running your business.
What has been good, what has failed, what can you improve?
These questions will help you decide on the mode of transportation you want to travel in to get to your next business destination. Whatever you do, don’t pay the fare until you are sure of where you want to go.
Modes of Transportation
Now I have used the various modes of transportation in my business, some have worked well, and some have been a near disaster!
We all love to fly so we can arrive at our destination as early as humanly possible. There is nothing wrong with that if you know exactly where you are going. But think of a pilot in front of a plane who is yet to master his navigation system – a recipe for disaster. There might come a time where you and your business can board or even fly a plane, just make sure you board with your pilot licence i.e. your business growth has been constant and you are ready to step up to the next business level. .
Trains This is another mode of transportation we can use as business owners to propel our business vision. Trains are not as fast as planes – well if you are not on the Eurostar. This may be a better option for those who are somewhat sure of the direction in which their business needs to travel. There are tracks laid out ahead of you (better understanding of your business), so navigation is a lot easier. Get on this mode of transportation knowing that the stations and stops are far in between (established competitors don’t disembark often). You may not get as many chances to make amends quick enough, so you must be able to match business demands with supply.
Bus: With buses, you know as long as you pay the right fare, you will get a reasonable good ride and a cheaper mode of transportation too! You may not find a seat immediately but as people get off (competitors exit), there are more chances of you been able to sit down. The same applies to business start-ups – when you get on the entrepreneurial bus, initially the journey starts slowly, and then you can speed up as you encounter bus lanes – these are dedicated routes for your industry.
The bus may seem rather rowdy initially but if you persevere, you could get a good seat for you and your business (once you know your target market). But don’t get too comfortable though, due to the frequency of the stops, people will be getting on and off the bus. Some of these people (competitors) are going to the same destination as you. You must think of ways to keep your seat on that bus until you are ready to get off and get on a train.
A good business idea has the potential to grow as long as the owner takes small steady steps in the right direction. Do not be hasty to get on an aeroplane straight away, travel on a bus to get a good feel of what you business is about. As you do that, enjoy the ride!
Till next time, I wish you good success.