Blog – An Online Marketing Strategy

Blogs are everywhere!

A lot of people are mystified by the word Blog, Blogging or Blogger which almost sounds like a rude word. So what is a Blog and what can it do for your business? 

Blog Definition

Blog a fusion of the words web and log is an online journal which a lot of people use to communicate personal thoughts, information and updates.  Blogs have advanced over the years and are no longer used just for personal needs.  Many businesses now use the services of professional Bloggers – those who write them – to journal business activities, inform about new products. Some are updated on a daily basis, with an archive of past Blogs available for viewing.   

No-Technical Skills Required

The great thing about owning a Blog is you do not need the technical knowledge synonymous with websites.  Neither do you need a domain name or pay for hosting your site. By linking with a provider such as WordPress the simple process allows you to share any information in cyberspace.

Online experts have not been able to define Blogs to anyone’s content.  According to some, you cannot give it a specific definition as it means different things to different people.  Some will use it to share personal perspectives, whilst others will use it to promote world peace.  But one notable thing about a Blog is the informal tone and format making it an interesting and engaging read. 

Useful Business Tool

Blogging is also a potent tool for businesses; it can serve as an extension of a company’s website.  Rather than the official tone of the homepage, businesses can connect on a one to one level with their clients through their Blogs.  In this cyber age, weblogs have become a must have for businesses that want to be at the forefront of online marketing.

 Most Blogs are updated quite regularly if not daily and can be a daunting task especially for small businesses with limited staff capacity. Most companies now employ the services of professional Bloggers.  These experts are able to provide compelling content for your Blogs and update them on a regular basis.  

So when next you read a captivating Blog, don’t be fooled into thinking someone has all the time in the world for Blogging.  Who knows, maybe there is a ghost-Blogger somewhere churning out fantastic content for people to enjoy.

 If you will love to own your own Blog, there are many online resources to help you get started. I will recommend WordPress and their online tools which are pretty cool.  But if you find writing and updating your weblog pretty daunting, then consider hiring the services of a professional Blogger – I blog for a living amongst other things, so get in touch Temi@write2explain.com

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